Capacity Relations was charged with re-invigorating the new BF Spritzer; which had post initial launch (in which CR was not involved) quickly lost relevance. The objective was for BF Spritzer to become a top Influencer brand and be seen being enjoyed at premium hotspots by the right people.
Under Capacity Relations’ direction, 12 Influencers were seen around South Africa on successive Saturdays, hosting brunches with their friends and leading #SpritzerSaturdays to trend. This campaign had a tangible impact on dramatically increased sales and demand by retailers and venues to stock the drink.
- Number of Influencers: 12
- Reach: 931 500 followers
- Total pieces: 285
- Likes: 24 000
- Retweets: 3000
- Total comments: 250
- Gold star at SAB for the social media advocacy