RECORD BREAKING Duracell Bunny

THE DURACELL CHOCOLATE BUNNY

In one of our earliest campaigns in 2010, Capacity Relations was challenged to create brand relevance and awareness for Duracell during the Easter season.

THE RESULTS

 Capacity Relations ideated the remarkable world record-breaking stunt resulting in the world’s largest-ever crafted solid chocolate Easter Bunny. The bunny was then stored in a fridge powered by Duracell, showcasing the battery brand’s superior durability. Once select celebrities had concluded breaking into the chocolate sculpture, the pieces were donated to children’s charities for Easter.

  • PR value of R23 million+
  • ROI of 368:1

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Contact Capacity Relations

 011 844 1000.

capacity@capacityrelations.co.za

150 Kelvin Drive, Woodmead, Johannesburg

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