Heineken Share The Drama – World Record and UCL with Didier Drogba

#SHARETHEDRAMA


In May 2018, Capacity Relations was tasked to ideate a relevant PR stunt as part of Heineken’s Share The Drama campaign, coinciding with the kick-off of the UEFA Champions league 2018.

We also hosted a press conference for Didier Drogba as well as arranged one-on-one interviews for the Football Legend in SA top media platforms.

THE RESULTS


A GUINNESS WORLD RECORD with local football freestyler Khris Njokwana – who achieved the Highest football dropped and controlled at 37,485 metres  

Didier Drogba arrival in South Africa for the finals was amplified through a three-phased campaign with a powerful advocacy strategy utilising top SA soccer legends and lifestyle influencers. Capacity Relations achieved over R19 000 000 in PR coverage for the campaign with 90% positive brand sentiment across all coverage and mediums. 

  • R19 000 000+ in PR coverage (excluding Influencer social values)
  • 90% positive brand sentiment across all coverage and mediums

 

 

 

 

 

Contact Capacity Relations

 011 844 1000.

capacity@capacityrelations.co.za

150 Kelvin Drive, Woodmead, Johannesburg

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