Keep Walking South Africa
KEEP WALKING SOUTH AFRICA
In February 2019 Johnnie Walker launched its new Television commercial and campaign called Keep Walking South Africa. The campaign was designed to highlight and commemorate the achievement of ordinary South Africans.
Capacity Relations’ role was to assist with sourcing the cast for the TVC and amplifying the campaign in traditional media. Capacity Relations was also responsible for the attendance of media and achievers at the media launch held at the Saxon hotel.
With Capacity Relations’ guidance and execution, the TVC incorporated the stories of South Africa’s golden son Trevor Noah; the country’s first black female pilot Refilwe Ledwaba; actress and businesswoman Enhle Mbali; Olympic swimmer Chad le Clos; fashion designer Thebe Magugu; artist Nelson Makamo; successful businessman Ze Nxumalo; cinematographer Motheo Moeng; and leading female trombone player Siya Makuzeni.
The launch event at the exclusive Saxon hotel was a major success with the appropriate mix of media and guests. Post launch, we continually engaged with media to tell the ‘Keep Walking SA’ narrative with co-acknowledgement for the brand and heroes. We also executed an Advocacy Campaign utilising some of the heroes.
- Target – KPI of R1.7 million worth of coverage; KPI of R8,0 million across digital, print and broadcast media
- Positive sentiment reflected truly landing the Keep Walking SA narrative
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