SOUTH AFRICAS SAUCY RECORD BREAKER
ALL GOLD SAUCES BOERIE
Capacity Relations was tasked to amplify the All Gold Tomato Sauce Campaign, and elected to design a world record-breaking event for the longest boerewors ever sauced at the same time. A perfect way to celebrate Heritage Day in South Africa.
THE RESULTS
Pre-event Capacity Relations partnered with Influencers and media personalities Gareth Cliff, HHP, Pierre Spies and Unathi Msengana. The masterfully-engineered Influencer conversation and PR raised awareness and stimulated incredible consumer attendance at the event. The event was held on South African public holiday, Heritage Day – synonymous with braais – and Capacity Relations hosted media and Influencers.
- R12,6 million worth of coverage
- ROI of 105:01
- Influencer conversation AVE of R3,0 and OTS of 13 499 382.
- Boerewoers was donated to underprivileged schools and orphanages in South African townships Alexandra and Soweto.
Contact Capacity Relations
011 844 1000.
capacity@capacityrelations.co.za
150 Kelvin Drive, Woodmead, Johannesburg
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