Capacity Relations delivers measurable rewards for clients and brands by creating multi-dimensional communications programmes in the paid, earned and owned media space. We activate the capabilities that best fit our clients’ ambition, needs and budget, including:
Brand ambassador management
Partnerships and collaborations
Event creation and management
- Social media strategy
- Content creation
- On and offline media and digital influencer relations
- Influencer engagement
- Brand and product launches
- Brand repositioning
- News generation
- Product placement
- Reputation management
- Global communications strategy and implementation
tool kitsand campaign roll-out
- B2B communications and industry engagement
Capacity Relations offers retainer and project based services designed to increase awareness and effectively establish brands in the marketplace among select media, celebrities and consumers.Our services included integrated PR and marketing, approaching every client uniquely; creating a bespoke offering of traditional and non-traditional communication tactics.
Maintaining your brand’s image has never been so crucial to the reputation of your business. The key is to represent your brand in the correct way, to the correct audience in order to establish the brand’s image, creating brand currency.
We facilitate relevant media partnerships from a PR perspective.
With the correct media partnerships we are able to leverage spend and ensure maximum talkability and coverage on these platforms for our clients.
Capacity aims to generate unique and interesting content that breaks through the clutter, that is relevant and timely. Our content creation capability lives within our advocacy strategies, communication strategy, our social media capability as well as stunt ideation, it also includes the creation of unique experiences that will give brands the opportunity to go viral.
We are able to create content from start to finish – from concept phase, to copywriting, production of videos, images, experiential events and more.
Ultimately, we want results and lead generation, creating strategies and content that will achieve these objectives.
Just like match-makers we strategically introduce brands to the relevant key influencers who will become advocates of the brand. We work with an array of micro and macro influencers as well as celebrities that will ensure brand and campaign objectives are achieved.
We were one of the first agencies in SA to develop an advocacy strategy 6 years ago within SAB, and have won numerous awards. We conceptualise advocacy strategies from start to finish, from the identification of the relevant mix of advocates through to the negotiation stage, content strategies and execution.
The perfect connection creates prosperous partnerships for campaigns as well as generating substantial return in the form of advocacy conversation
Events and Experiential Activations
As a communications firm, it’s important that events are handled with flawless organisation abilities and professionalism. It all comes down to having the right people at the right place to generate the desired buzz to satisfy an objective.
Each brand has a different voice, and the events need to showcase that accordingly.
We do it all, start to finish, from creative conceptualization; logistical management, Guest List management, Red Carpet Management as well as PR amplification during and post the event.
Corporate Social Investment is often overlooked, yet it is such a powerful tool both internally and externally.
Taking part in CSI programs is a fantastic way to showcase the values and beliefs of your brand, whilst giving back to the community you interact with.
We are able to connect deserving causes with brands that value their ability to help.
Reputation and Crises Management
Being exposed to the watchful eye of the public can be detrimental to your brand during times of unwanted publicity, as a communications firm our reputation management teams are capable of building maintaining and rectifying reputations, but also putting measures in place to pre-empt these.
Our talent management teams aim to both create and elevate brand power through strategy orchestrated insights.
For more information, please contact us here:
Contact Capacity Relations
011 844 1000.
150 Kelvin Drive, Woodmead, Johannesburg
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