Castle Light – Rugby 7s

Objective vs Reality

• We were commissioned to Liten up CT- Castle Lite, OWN THE FAN PARK narrative for the Rugby worls cup 7s 2022, our challenge was to Generate R10mill of BRANDED positive coverage over 5 week period, we needed to Ensure all articles had a min branded mentions x2 (CL and Litesideof7), the undisputed (LITE) no 1 global partner of the WCR7, as well as to ensure the narrative is understood and reiterated in all published articles (key words- tracked and achieved) 

• We needed to Achieve an attendance rate 80% per for all hosted event (Pr event, tournament) and Co-curate engaging, entertaining and brand aligned content alongside the advocates ;2mill impressions, 8% engagement.