Elizabeth Arden Red Door Experience

The Brief

Capacity Relations was tasked to conceptulise and execute a premium Elizabeth Arden Red Door Experience experience for media and consumers.

The Solution

Elizabeth Arden took over the Sandton center court and offered consumers beauty masterclasses with celebrity makeup up artists over a duration of 3 days.

Capacity Relations launched the experience with a private Masterclass for media and influencers who helped spread the word, which resulted in an increased attendance for the duration of the event.

Contact Capacity Relations

 011 844 1000.


150 Kelvin Drive, Woodmead, Johannesburg

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